Exercise caution when using the phrases “3 peat,” “threepeat,” or “three-peat” if the Kansas City Chiefs secure their third consecutive Super Bowl victory. If Kansas City produced merchandise featuring the phrase, they would probably owe a considerable sum to Miami Heat president Pat Riley. According to NPR, Riley’s business, Riles & Company, Inc., “holds a minimum of six trademarks for different forms of the phrase ‘three-peat.’ The trademarks include products like shirts, jackets, hats, jewelry, mugs, posters, trading cards, energy drinks, and bumper stickers.
Riley was inspired when he listened to his ex-player Byron Scott from the Los Angeles Lakers use the phrase “twee-peat” to refer to the team’s consecutive titles in 1987 and 1988. The Lakers secured four NBA championships in the 1980s during Riley’s time as head coach.
While discussing his stance on his “threepeat” trademarks, Riley stated that he does not engage in the business.
“It’s akin to stepping outside and collecting a penny from the floor,” he stated. “I disregard it completely.” If someone seeks to obtain a license for that phrase, we will grant it to them. However, I do not venture out to seek it. We don’t market it; we don’t pressure anyone. “If they desire it, they approach someone and will compensate us with a royalty for it.” Certain NFL supporters felt confused and discontent regarding Riley making money from a Kansas City Chiefs “threepeat.” “These regulations require updating,” commented a supporter.
“It’s ridiculous that this can be trademarked,” responded another supporter. “Wow, I had no idea you could trademark that,” one response stated. “What will the Chiefs print on their jerseys?” remarked a fan. “Strange item to possess,” remarked one observer. Riley is anticipated to receive a 5% royalty fee for any utilization of the “three-peat” trademark if his company grants licenses for the term.
